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DTTM Operations, a Trump-owned company, has officially filed trademarks for a metaverse and NFT marketplace under the “TRUMP” brand. The filing, submitted on February 24th to the United States Patent and Trademark Office (USPTO), outlines a broad virtual world featuring digital goods, Trump-branded services, and an NFT-driven economy.
This move aligns with the President’s pro-crypto stance since taking office on January 20th. Just days later, the White House announced its first-ever Crypto Summit, set for March 7th. The event will bring together industry leaders, policymakers, and investors to discuss the future of digital assets in the U.S.
The filing suggests that the Trump metaverse will be an immersive virtual world featuring:
According to trademark attorney Josh Gerben, the filing was made on an “intent to use” basis, which indicates that the Trump Organization is actively planning future commercial activities under the brand.
The timing of the filing comes as interest in the metaverse and NFTs has cooled compared to the peak of 2021-2022. Many high-profile NFT collections have also struggled to regain their previous valuations.
Despite these, Trump’s continued interest in blockchain-based ventures could reignite enthusiasm among his supporters and the broader crypto space. His approach to digital assets has been markedly different from previous government policies, positioning Trump as the “first crypto president.”
Since his re-election, President Trump has actively pushed for pro-crypto policies, including:
On top of that, members of the Trump family, including Eric Trump and Donald Trump Jr., have backed crypto-related projects like World Liberty Financial, a decentralized finance platform.
Following the Trump metaverse trademark news, the White House announced the first-ever Crypto Summit, scheduled for March 7th. The event, hosted by President Trump, will feature prominent figures from the blockchain industry.
The summit will be chaired by David Sacks, the White House’s AI & Crypto Czar, and administered by the President’s Working Group on Digital Assets. Topics set to be covered include:
In a statement, the White House positioned the summit as the start of a “new era for digital financial technology,” aimed at fostering innovation while “protecting economic liberties”.
While the metaverse and NFT market have faced downturns, Trump’s brand power and political influence could provide a boost to blockchain-based ventures.
The big question remains: will Trump’s metaverse and NFT marketplace take off, or is it just a sporadic venture in an uncertain market? With the Crypto Summit coming soon, it won’t be long before we get more clarity on the administration’s broader vision for the digital asset landscape.
