Jacksonville's Selfie Showroom said 90% of its customers came from TikTok as national ban starts – FirstCoastNews.com WTLV-WJXX

JACKSONVILLE, Fla. — TikTok went dark for 170 million Americans Saturday night, which was before its ban in the United States was expected to be enforced on Sunday.
By Sunday afternoon, the popular social media app was back online.
This is the result of a bipartisan law banning TikTok in the U.S. unless the Chinese company ByteDance divests from the social media company. President-elect Donald Trump said that he will most likely give TokTok a 90 day extension to avoid the ban, but Trump doesn’t get inaugurated as president until Monday.
So right now, TikTok is banned in the United States and a content creator in Jacksonville has to navigate the business world without the social media app that helped her business explode in popularity.
Carissa Glanton is a photographer who opened Selfie Showroom on Jacksonville’s Northside for a very practical reason 3 years ago.
“I just wanted a place I could have all the backgrounds still up and have more volume of people come through and use the scenes,” said Glanton.
And the expansion of TikTok launched her business.
“90% of my business comes from social media,” said Glanton, “a lot of people come in here and say they found me off TikTok and rarely do I hear other social media. Without that visibility it’s going to drop dramatically in terms of business.”
Glanton offers more than a dozen unique backdrops for content creators to utilize for their own social media.
“This is one of my new sets for Valentines, for the valentine girlies, the bad and bougie room,” said Glanton while walking through Selfie Showroom, which showcases how she’s evolved her business based on her own TikTok success.
“I loved doing DIY videos on there, some of my videos hit 6 million [views],” said Glanton, “I’m almost at 250,000 followers on TikTok, so trying to get that following on another platform is unmatched.”
Part of Friday’s Supreme Court opinion on upholding the TikTok ban read:
“Congress has determined that divestiture is necessary to address its well-supported national security concerns regarding TikTok’s data collection practices and relationship with a foreign adversary.”
Glanton isn’t worried about China stealing her data; what she is worried about is losing a valuable marketing platform on social media for her business.
“Its search options are amazing, the algorithm is amazing, it actually gets you to the target audience you want,” said Glanton, “a lot of my people were DIY people so they loved seeing the sets that I designed and learning how to make some.”
Photos and videos will continue to be created at Selfie Showroom, just not posted on TikTok while the social media app continues to be banned in the United States.
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