Mid-Michigan business reacts to TikTok ban while looking to pivot to other platforms – WJRT

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People who use the app are now looking for another option to post content or follow their favorite influencers.
GRAND BLANC, Mich. (WJRT) – We’re less than one week away from popular social media app TikTok being banned unless the supreme court intervenes  and mid-Michiganders are reacting.
Those who use the app are now looking for another option to post content or follow their favorite influencers.
“I liked TikTok very much,” said Rebekah Spencer owner of Rebekah’s Health and Nutrition Source. 
Spencer who has several locations including Lapeer and Grand Blanc has been in business for 15 years.
 “I was able to connect with educated practitioners,” she said. “It was more of a video, more education. More than a picture to quick post.”
Spencer says she’s used social media marketing on several platforms.
Spencer first started out on Ebay before Amazon took over, then she moved over to platforms like Facebook. 
She says platforms like TikTok helped her build a community of more informed customers.
“It was great to see clients become educated, and do their research and they were walking through my doors as an educated clientele,” said Spencer.
That could all change as the fate of the apps U.S. operations is still in doubt after the U.S. Supreme Court did not issue an opinion this week on it’s banning that’s slated for Sunday.
“A lot of businesses might be losing dome revenue stream or might have to think fast about where they are going to generate more sales for their products,” said Michigan State Advertising, Public Relations and Media Professor Saleem Alhabash.
 Alhabash says he’s studied social media for years. 
He says while the situation seems uncertain, one thing is for sure we’re built to adapt.
“Users are going to try to find other ways to satisfy those needs like substituting with another platform, it could be a domestic platform, an existing platform, or completely new platform like Rednote,” said Alhabash.
Spencer says she will now focus on her Facebook and Instagram business pages, but is open to something new.
“I really believe after TikTok there will be something else, we just don’t know when and where and what that looks like. It’s about being able to pivot, adapt, grow and change.”
Alhabash agrees, he says while this will be a moment of change for the millions of people who have made TikTok a way of life, income and influence, there are platforms that offer similar features. 
“As humans we have the power to adapt and evolve, but the question now is which social media platform is going to step in and offer the alternative,” said Alhabash. 
That alternative already for some is RedNote.
TikTok users are flocking to the Chinese social media app in protest to the ban but there concerns regarding the apps collection of data.
RedNote’s terms and conditions are in Mandarin, and users are struggling to convert them into English.
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