Timeless Values Meet Modern Business: Brandon Thor’s Approach – USA TODAY

In the current digital age, countless enterprises have placed their focus on improving automation and implementing emergent artificial intelligence (AI) technology. Amid this trend, Brandon Thor remains attentive to authentic human connection. It is his personal philosophy that these timeless values are more effective at addressing core human needs than ultra-efficiency, and he extends this thinking to his entrepreneurial ventures. 
A Balanced View in the Digital Age 
Brandon’s approach offers a distinct perspective on the technological status quo–he believes that there is a legitimate financial risk to chasing the latest advancement. Brandon would argue that, if innovations fail to align with the human need for trust, empathy, and connection, businesses risk alienating their clients. By prioritizing these essential needs over unerring progress, he has discovered that they outperform technological efficiency in many ways. 
Begin With Treating Clients as Family, not Users 
To achieve genuine human connection, Brandon begins with a simple mandate. Nearly all client-facing roles are to be handled by employees in order to build real relationships. This way, clients become an extension of the company’s family. An automated machine might take the burden off an employee, but it means the client won’t feel valued, understood, and supported on a human level. 
Many companies have begun to implement AI chatbots to handle simple questions or transactions, but Brandon argues that these destroy genuine connections. An AI can’t make clients feel like part of the family, and actually makes the client feel like the company doesn’t care enough to address their needs personally. 
Promoting Emotional Resonance and Human Intuition 
As an extension of this first mandate, Brandon also ensures that his companies prioritize human intuition above all else. With a focus on personal education and honest interactions, each one of his entrepreneurial ventures aims to empower clients to trust their instincts. Where competitors rely on impersonal systems and automation, his businesses work to resonate with the human need for connection. 
Efficiency Without Sacrificing Humanity 
Brandon’s philosophy does not mean he shuns the legitimate benefits of technology. Rather, he reserves the use of innovative solutions for building internal efficiency, enabling his team to deliver a high-tech client experience without forgoing human interactions. This essential balance enables operational efficacy without compromising on the human element that Brandon relies on to create long-term client loyalty. 
Integrity Is an Innovation 
While technology might be ever-changing and improving, Brandon has recognized that integrity and fairness are the ultimate industry disruptors. Others might race to adopt the latest gadget or piece of software, but a back-to-basics approach has proven immensely effective in the digital age. Brandon’s philosophy resonates deeply with clients as impersonal transactions become the norm everywhere else. 
Finding Success with Human Values in the Digital Age 
Brandon’s philosophy and strict adherence to its principles demonstrate that a company can thrive off of timeless human values in an era of technology. Companies can take advantage of technology without compromising on trust and empathy, as they have done by prioritizing impersonal automation. Maintaining authentic human connections can be a blueprint for success. 
“Innovation doesn’t always mean moving forward,” Brandon says, “it can mean looking back to what has always worked.”

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